Vile website urges married people to have secret affair!

And now it could hit Britain as part of the multi-million pound UK launch of ashleymadison.com.

Branded "a business built on the back of broken hearts, ruined marriages and damaged families" but hailed by others as "an honest format for an age-old human weakness", the online phenomenon already boasts seven million members in the US, Canada and Australia.

Its owner Noel Biderman, a married father of two, hopes to add one million UK cheaters to his portfolio by Christmas. Canadian-born Biderman, 39, says: "Ashley Madison is like a traditional dating site but for people already in relationships.

"It was becoming increasingly apparent people who wanted to cheat on their partners were using more traditional sites like Facebook and match.com but concealing the fact they were married when they began dating.

"My research showed around 30 per cent of these people were effectively taking off their wedding rings when they went online.

"So I didn't need to generate infidelity but I saw that I could capitalise on it by taking this pool of people away from the mainstream dating sites and letting them know about another community where both parties could be more honest about what they're doing."

Ashley Madison - which carries the slogan "Life is Short. Have an Affair" - has become a multi-million pound phenomenon, receiving news coverage on leading US shows and channels including CNN and Fox News.

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Source: The Sun